TARGET
- Achieving long-term plans by accompaniment and help of others
- Help users to identify and be aware of difficulties and problems ahead, keeping people motivated
- Prevent disappointment after the failure
TARGET USER
- Adults between 20 and 40
- Entrepreneurs
- Anyone planning for great changes in their life
DIFFICULTIES
- People usually lose their incentive after a while
- Problems ahead to reach the goals are unpredictable
- Disappointment happens after failure and may cause giving up
BENEFITS
- Increase motivation by sharing small successes
- Identify other’s solutions for barriers and difficulties
- Prove that everyone fails
- Prevent to stop trying for fear of failure
HYPOTHESIS
- Increasing the time of plans affects loosing incentive
- Unpredictable problems affect, increasing the fear of failure
- Each failure affects disappointment
| Pain | Needs | Solution | |
|---|---|---|---|
| Motivation | Lack of motivation after a while leaving the goals due to difficulties Lack of self confidence Forgetting the real reason of struggles | Reviewing the plan according to reports of each step increasing motivation with noticing other users attempts | Existence of a platform for sharing experiences between users with similar goals |
| Failure | Disappointment due to ignoring small successes Failure hurts | Managing failures better according to other users experiences Attending small successes with noting | Having a platform to share failures and lessons learnt from them |
| Unknown Path | Challenges and problems are undetectable Lack of clear and comprehensive vision of attempts | Knowing challenges people with similar goal dealing with Having a comprehensive and personalized planing | Existence of a platform for planning and making a clear road map |
Market Research
No Iranian sample was found. Play store and Google were used in this research.
User Research
Online and Face to face interview. All had troubles achieving long-term plannings.
Age between 25 and 32. There are 2 Male and 3 Female.
“Usually different people (colleagues, friends, family and…) follow me on social networks and I don’t like to share my plans with all of them.”
— Parisa Mohseni
“When I start struggling to achieve my goals after a while, I forget what did I start this in the first place for.”
— Mehrdad Hadavand
“I spent lots of time gaining skills, that I do not have confidence to make money out of it.”
— Samane Gharibi
“Last year, I started a business, but I dropped it when my business partner became disappointed.”
— Payam Shirnya
“As you grow up, your path of life gets more complicated and also your goals, It is no more like getting an A grade at school.”
— Zahra Khanedan
Persona
