“FOUND IT!” is a mobile application for finding movies and TV shows in a fast, easy and precise way.
| Date | Methods | Learned | My Roles | Definition |
|---|---|---|---|---|
| Winter 2021 | Interview & Research, User Persona, User Flow | UX Research, UI Design | UX Researcher, UX Designer, UI Designer | Case Study, App Design |
Target
- Finding your type of movie or TV show fast, easily and precisely.
- Making your own watch list.
- Sharing your opinion about movies and TV shows.
- Finding a movie or a TV show that you can remember only a part of.
Target User
Everyone who loves watching movies and TV shows in their free time.
Difficulties
- Having problems finding movies and TV shows that you like.
- Incomplete filters for finding movies and TV shows.
- Not having a well organized watch list.
Hypothesis
- Users can find what they like to watch easily.
- Users can make a well organized watch list in this app.
- Individuals can easily access the latest movies and TV shows with complete details.
- People can share their opinion about movies and TV shows.
User Interview
I interviewed 7 USERS who love watching movies and TV shows in their free time. 100% of them were under 30 years old.
“When I watch a good TV show, I can’t find a show like that again! There are lots of shows, and it confuses me!”
— User 1
“I usually have problem with my watch list! I write them in my notes or on a paper! And I always lose that paper!.”
— User 2
“Sometimes I remember some details of a movie I watched years ago, and now I can’t remember what it was!.”
— User 3
“When I want to choose a movie to watch, I would like to filter it based on actor’s genre, runtime, etc.”
— User 4
“I always like to watch top-rated movies and TV shows, but when I search they are a lot and ifs hard to choose!”
— User 5
“I would like to be able to choose movies and TV shows based on my mood, but this option is rarely available!”
— User 6
“I would like to be aware of the latest movies and TV shows, but I don’t have time to follow the news!”
— User 7
Market Research
Affinity Map
| Pain | Need | Solution | |
|---|---|---|---|
| Time | User’s time limit for following news about movies and TV shows User’s time limit for searching new, type of and top-rated movies and TV shows | A simple platform for accessing the news and newly released movies and TV shows fast | A complete part in an application that includes different parts for users to be able to choose what to read or what to watch |
| Discover | it’s hard for users to search and find a good movie or TV show that they like! There are lots of movies and TV shows and most of the users are confused. | A platform for users to search and find the movie or TV show they would like to watch easy and fast | A complete advanced search in an application to filter every single detail they want and mood-based categories |
| Watch list | Not having a well organized watch list | A platform for users to make different watch-lists easily | A platform for users to make a comprehensive watch-list or watch-lists for different moods |
Persona
User Scenario
- After a long and busy day, Mahtab wants to watch a movie. So, she starts searching on the internet to find a website or an application for mood based movie categories, but she can’t find a complete one. So, she gives up and goes to bed!
- Mahtab, finally finished The Office today. She’s really upset, and she thinks she can never find a show like that again! And it really makes her sad. So, she decides not to watch any show until she finds a show like The Office again!
- Yesterday, Mahtab`s friend told her lots of movies to watch, and she wrote them on a piece of paper. When she was cleaning the house today, she realized she had thrown away that paper by mistake. So, she should ask her friend for movie names again!
User Flow
Wireframe
